We run your outbound sales.
- Research, prospect lists and decision-makers
- Daily calls, email and message outreach
- Qualification, follow-ups and your CRM
- Deal progression and closing support
Outsourced sales team and business consultancy
Your next customer shouldn't depend on your next hire.
We win when you win.
We run your outbound sales. When the challenge is bigger than sales, our consultancy helps with any part of your business. Our sales work runs on minimal fixed cost and majority commission.
No retainers that don't deliver
Terms agreed before we start
35,000+qualified leads generated
3,600+deals closed
80%+client retention rate
10%+lead-to-deal conversion
One lead, two fortnights
Same call. Very different Day 14.
Follow the same lead down both paths. An illustration, not a real client.
Path A: nobody owns it
The lead goes quiet- Day 1Great call. “Send me the details.”
- Day 3You’re mid-launch. The email sits unsent.
- Day 7Silence. You assume they lost interest.
- Day 14They signed with whoever called back.
Path B: Client Setu owns it
The lead keeps moving- Day 1Call logged. Next step set.
- Day 3Details sent. Follow-up scheduled.
- Day 7A timely nudge. They reply with questions.
- Day 14Proposal on the table. A real shot at closing.
Same lead. Same product. The difference was who followed up.
Book a Discovery Call and we will show you where your leads go quiet.
Book a Discovery CallSales is our core. Consultancy covers the rest.
Bring us any business challenge.
- Startups to established businesses, in any industry
- Growth, market entry, operations, partnerships and deals
- A clear diagnosis and a plan you can act on
The sales team you don't have to hire.
Market research and ideal customer
We map who buys, who decides and who is worth a call first.
Lead generation
Verified lists of companies and the named decision-makers inside them.
Outbound outreach
Calls, email and messages sent every working day, not in bursts.
Qualification and follow-ups
We separate real interest from polite replies and chase the real ones.
CRM and pipeline
Stages, owners and next steps, kept honest and visible to you.
Deal progression and closing
Pitch management and support until the opportunity becomes a customer.
We win when you win.
A retainer pays for activity. We keep the fixed part small and earn the larger part from business we help you close. The terms are written into your agreement before we begin.
Minimal fixed costCommission on closed businessTerms agreed upfront
Traditional hiring or retainerwhat you pay
Client Setuwhat you pay
We only make our real money when we help you generate business.
Illustrative proportions. Not pricing.
Four steps. No loose ends.
From first conversation to signed deal, this is how our sales team works alongside yours.
Understand
What happensStudy your product, buyers and current pipeline. Define the ideal customer and the message that earns a reply.
Build
What happensResearch targets, set up your CRM and design the stages, owners and outbound plan.
Execute
What happensDaily outreach, qualification and follow-ups. We test scripts and channels and keep what works.
Progress
What happensMove opportunities toward a signed deal. We review results and tune the system with you.
Free sales tool
Where does your pipeline leak?
Most sales problems are system problems. Put your own numbers in and see which stage is costing you the most.
Pipeline calculator
Contacts
Replies
Meetings
Deals
Revenue from those deals, each month
Revenue per year
Contacts to work per day
Contacts per deal
Contacts saved every month by improving one stage by 2 points
Reply rate
Reply to meeting
Meeting to deal
Arithmetic on the numbers you entered. It is not a forecast or a promise.
Get this reviewedNot all personalization is equal.
A small example of the thinking we bring. Knowing a fact about a prospect is not the same as giving them a reason to reply.
Example cold email
Reason to reply
Consultancy
Any industry. Any business challenge.
Sales is where we are deepest, but the way we work travels. We start with research and data, find what is really holding the business back, and give you a plan you can act on. Bring us the problem.
StartupsGrowing companiesEstablished businessesEvery industry
Where we can work with you.
Six common starting points. If your challenge is not on the list, bring it anyway.
- A written plan, not a slide deck
- Grounded in research and data
- Run by you, or supported by us
A new city, segment or product line, or a growth plan that has stalled. We map the opportunity and give you a first-quarter plan.
Who your customers really are, what they want and where you stand. Large-scale calling surveys where primary research helps.
Clean, verified data and systems so decisions rest on what is really happening in the business.
Find where work stalls between people and teams, set clear owners and stages, and make the process repeatable.
Target identification, data verification and buyer-seller mapping for acquisitions, exits and partnerships. Research and deal support, not legal or investment-banking advice.
Who to hire first, how to organise the team, and when to hand over from us.
Advise only
We diagnose the problem and give you a written plan. You carry it out.
Advise and support
We stay on to help carry it out, including our sales and research teams where they fit.
A clear, professional approach.
A plain first conversation
On a Discovery Call we learn what you sell and to whom, and tell you plainly whether sales, consultancy or both would help.
Terms in writing
What we do and how we are paid is set out in your engagement agreement before work starts.
Clear pipeline reporting
Consistent execution and clear reporting on what is happening in your pipeline, so you can see where things stand.
Honest about limits
Results depend on your product, price and market, so we do not guarantee revenue.
A note from our founder
I started Client Setu because I saw good companies lose sales for a simple reason: nobody owned the process of finding and talking to the right customers.
We do not just send you leads. We run your outbound sales and build the system behind it, so growth does not depend on one hire or one lucky month.
Our pay is tied to your results. If you do not win, we do not win. That is how it should be.
Devansh NarayanFounder, Client Setu
Built for teams without a BD function.
Early-stage startupsGrowing B2B companiesNew market entryNo in-house sales team
Not sure where you fit?
Tell us what you sell or what you are stuck on. On a Discovery Call we say plainly whether sales, consultancy or both would help.
Book a Discovery CallIs Client Setu only for sales?
Sales is our core service. Our consultancy is separate and works across any industry and almost any business challenge, from growth strategy to operations and deals. Bring us the problem and we will say plainly whether we can help.
What does majority commission mean?
You pay a small fixed fee. Most of what we earn is tied to business we help bring in. The fee, the commission basis and the payment triggers are written into your engagement agreement before work starts.
Do you guarantee revenue?
No. Results depend on your product, price and market. We commit to consistent execution and clear reporting on what is happening in your pipeline.
Can I hire only consultancy?
Yes. Consultancy stands on its own and is not limited to sales. Many teams start with a diagnosis and a plan, then decide whether to run it themselves or ask us to support delivery.
What do you need from us?
Product knowledge, your current view of the ideal customer, pricing context and one person who can review progress with us each week.
What happens on a Discovery Call?
We learn what you sell and to whom, look at how you sell today, and tell you plainly whether sales, consultancy or both would help.
Political Assistance
On-ground intelligence for political leaders.
Large-scale calling surveys and constituency research for ministers, legislators and political strategists who want an unfiltered view of the ground.
This is a separate service from our business work. Looking for sales or consultancy? Go to the main site.
Large-scale calling surveys
Structured telephonic surveys run at volume across constituencies by our calling teams.
Voter sentiment tracking
What voters are saying on issues, leaders and local concerns, followed over time.
Booth and constituency analysis
A booth-level and constituency-level reading of the ground, so priorities rest on data.
Public-opinion research
Research reports for leaders and strategists who need an honest read of public opinion.
Start a conversation
Write or call us directly about political research and assistance.
Let's talk about your next customer.
Tell us what you sell, or what you are stuck on. We'll tell you plainly whether you need a sales team, consultancy, or both.